Even though the world we live in is becoming more and more digital, business cards still have a great benefit to your business as they create a formal and professional first impression while ensuring that the other party has your information on hand, as opposed to trying to find you online where they may come across a competitor’s business.
There are several key aspects to creating a successful business card which is why our team at IJ Graphics in Guildford have created this helpful guide so that you can get the most out of your business’s marketing opportunities.
When you create a business card, it is crucial that you include all of the information that a customer or business partner could ever need, without overloading them with too much text. Your business name, phone number and email address should all be easily visible whilst your personal name and physical business address can be optional depending on the type of business you run. Having a small piece of text or imagery to show what services you provide could also be a good idea just in case they forget what you do after some time has passed.
Having too much information on your card can make it a challenge to read and the wall of text may dissuade a potential customer from reading it. Keeping your information succinct and easy to understand is a key part to a successful business card.
Leaving an empty space on your business card is a brilliant idea as it allows for somebody to write down a few notes, this could allow you to write a time, alternative phone number or other information before handing it to a business contact. It also creates the possibility that a customer will use the business card as something to write on in the future, thus bringing your business back into their mind.
A business card should compel the individual to make a call, visit your website or visit your business, without a specific call to action there is little point in having a business card in the first place. This could be as simple as a ‘get in touch today’ or a more elaborate sentence asking them to interact with your business. Your call to action doesn’t have to be in a specific place on the card, meaning that you can make use of whatever space you see fit.
Your card needs to be bold enough to stand out amongst the rest, whilst also being simple so that it doesn’t seem messy. By keeping your design as minimalistic as possible, you can ensure that attention isn’t pulled away from the things that matter such as key business details. Many business cards forgo a fancy design and create style using material finish and font styling instead, ensuring a professional and elegant card whilst maintaining simplicity.
Quality printers such as our team at IJ Graphics will be able to ensure that your chosen designs are implemented perfectly, providing you with the perfect business card for all of your marketing needs.
One of the most important factors in business card design is the material and finish used, a glossy card will have a different effect than a matte finish and different styles will work better than others depending on which has been used. A reflective design on a matt card will stand out more effectively than it would on a glossy card for example.
The thickness of the card you are using is something that should also be considered, a thinner card will be cheaper and will fit into all wallets easily however it may not give the premium effect you desire, whereas a thicker card is more likely to be discarded due to bulkiness in a wallet however it will impart a more high-end image of your business.
When choosing the business card to represent your company, be sure to choose the right team for the job. You need printers with years of experience and a passion for quality work so that you get reliable service and a product that you can trust to show your business in the best light.
Here at IJ Graphics, we pride ourselves on quality service and there is nothing we love more than creating stunning bespoke business cards for our customers throughout all of Guildford and Surrey as we believe that they still play an important role today.
Please don’t hesitate to get in touch with our team when you need the best business cards around. With fantastic prices, stellar customer service and a top-quality product we are confident that you will get exactly what you need.
